About me
I’m a design leader with more than two decades of experience shaping digital products, teams, and design practices across fintech, media, and technology
My work is grounded in judgment, clarity, and high standards. I believe design is a discipline for solving complex problems with precision, and that belief has guided products and experiences used at scale across Latin America, Europe, and Asia.
Over the years, I’ve built and led design teams at companies such as Increase, FOX, and National Geographic, helping connect product decisions with business goals and creating the conditions for teams to deliver consistently strong work.
My perspective has been shaped by the influence of Massimo Vignelli, Milton Glaser, and Dieter Rams. I see design as a rigorous practice — one that requires sharp thinking, visual culture, and deep attention to detail.
Today, I’m Design Manager at Banco Galicia, Argentina’s largest private bank, , where I lead design operations and focus on building the systems, processes, and team foundations that make quality sustainable at scale.
Alongside my corporate work, I mentor emerging design leaders, contribute as a guest expert in academic contexts, and have organized multiple creative communities and events, including founding and leading the CreativeMornings chapter in Buenos Aires.
Outside digital product design, I also create handmade posters, with work featured in international exhibitions and publications.
Based in Buenos Aires. Available worldwide.