About me
I'm a product & interaction designer. I've been shaping digital products, teams, and design practices across fintech, media, and technology since 1999.
I believe design is a discipline for solving complex problems. That belief has guided the products, teams, and experiences I've shaped at scale across Latin America, Europe, Africa, and Asia.
For eight years at FOX Networks Group, I led digital products for FOX and National Geographic International across Europe, Asia, Africa, and Canada, working with designers across four cities.
In 2018 I joined Increase as its first designer and built its design system before there was a design team to use it. Briefly, I acted as the CPO while the product team was still forming.
I've been at Banco Galicia, Argentina's largest private bank, since 2020. I set the design standard across content, research, service, product, visual design, and the design system. Since 2026, I've led design operations for an organization of more than 100 designers, including AI strategy, budget, and capacity planning.
I still build. Throughout my career, I've kept projects of my own where I do the design, the code, and the deploy. That's what I mean by design engineering. Today, I work alongside AI agents and publish those experiments and side projects in my Design Lab.
I've also spent years building design communities. Between 2013 and 2019, I co-founded Pulmón, where we ran multidisciplinary Behance Portfolio Reviews in Buenos Aires, hosted the first CreativeMornings editions, and brought Milton Glaser to the Centro Metropolitano de Diseño in 2015.
These days I mentor designers and teach as a guest in academic programs. Outside digital product design, I make handmade posters, continuing a practice I've kept alongside my digital work.
My perspective has been shaped by Massimo Vignelli, Milton Glaser, and Dieter Rams. I still come back to two of Rams's principles: good design is long-lasting, and as little design as possible.
Based in Buenos Aires. Available worldwide.