This project started with a question:
In order to fill that void, and as whisky lover myself, I took the initiative and opportunity to create a series of well made, hand-crafted posters.
Designing the posters was only the first step. I knew that secondary products might need to exist in order to get the attention I wanted from the Scotch industry and, more importantly, the scotch lovers.
So I needed a microsite to present the artworks and also to provide an easy experience to the user so they can get to know the work behind and buy products easily if they want them.